Principles For Getting Local News

Facebook has had a rough year, as Mark Zuckerberg and Cambridge Analytica have been brought up before Congress. Zuckerberg and his team used this opportunity to alter the Facebook algorithm again. This can still be a boon for your nonprofit if it’s smart.

Facebook’s decision to concentrate on local news and events was the big news. Campbell Brown and Alex Hardiman of Facebook announced that “now, people around the globe will see more news from Facebook from local sources covering your current city and other places you may be interested in.”

This was because, after all the negative press and scrutiny that they received regarding user privacy, the focus on Local news content was seen as a smarter way to ensure that their AI could more effectively root out low-quality and fake news content. It remains to be seen if this actually happens. It’s possible to benefit nonprofits by making news in your local area.

Zuckerberg also announced a change to Facebook’s algorithm in the first month in 2018, stating that the social media giant would return to its roots. It would prioritize posts from family and friends over those from brands. This announcement initially sent brands reeling, but eventually they came up with a plan to capitalize on the changes. The same can be done for your non-profit organization.

Facebook has made organic reach for brands more difficult over the years, as we know. Your brand used to be able have high levels of organic reach about your nonprofit’s work in the good times. Organic reach today is low in the single digits and decreasing. Experts argue that Facebook and other platforms will continue their AI to reduce organic reach to zero. This will force all brands to “pay-to-play.”

Many videos on Facebook can be viewed without the sound off. Keep this in mind when creating video content. What can you do to make a visual impression?

Use best practices to get engagement on Facebook by creating content that is unique for it. It means using short copy and great photographs. If you use a hashtag, limit the number of hashtags. This is not Instagram!

Get on people’s newsfeeds smartly. It’s worth paying to have your valuable information on people’s newsfeeds. Sponsor posts and place ads are possible. However, you should plan your budget well to get the best bang for your buck.

You can create a press release to share more information about your organization such as new staff members, relocations, and successful fundraising efforts. Keep in mind that Facebook prioritizes local news. If you are able to be featured in a news story, it’s a great way for people to find out about your news.

You can tell a story when you create video content. You increase the likelihood that people will want to see your story. 80 percent of decision making begins with emotion, followed by rationalization.

Many nonprofits have a compelling story. If they can make it live, that’s even more impressive. Mark Zuckerberg said clearly that brands should encourage meaningful interactions between people… We have seen more interaction with live videos than we have with regular ones.

Use Facebook to connect with other platforms. If you see in your Facebook analytics that live streams and videos are getting a lot of engagement, don’t limit yourself to Facebook. You might also consider sharing this kind of content on Instagram.

Public relations (PR) is not a sure thing. But it can work. Ask Paris Hilton. Every business owner needs to know a few basics about PR. PR can help you get more business, increase creditability, and drive foot traffic to your site or website. We will briefly cover the basics of PR to help you get in the news.

Rule #1: Go local! You should be local because many media outlets are owned and controlled by larger corporations. If your story has national implications, there may be an opportunity to get it picked up by the national press. Local news media are more open to hearing your pitch than the national media, or Oprah. Remember small media gets big media. This is what we have all seen on Johnny Carson. Their producers will find an obscure article in a backwater paper and give it national coverage.

Rule #2: Choose the media you prefer. This could be local newspapers, local radio stations or television stations, or the Internet. Each media has its advantages and disadvantages. The TV stations will follow the lead of the New York Times by publishing an article on their front page. Some stories are better suited to newspapers than for TV when they first break. It all depends on the visual nature and content of the story. My Success Gateway, LLC has been featured in the following media outlets: TV, Radio, Newspapers, and Internet. Television does an excellent job of expressing emotions through stories. Radio is a master at bringing out the emotions in people. Sometimes they even beat stories to death. Newspapers are visual, and stories that include charts and diagrams may be well-suited for paper. The internet can be very segmented, visually rich, and multimedia. It can also be reused many times.

Rule #3: Know who to contact at the media outlets. You will need to reach the reporter responsible for your local story if you want to talk to the newspaper. For television, you should ask for the “assignment editors” or “assignment desk” to pitch the story to. Radio: Know whether you would like your story to be pitched on Rush Limbaugh or Howard Stern. Contact the show and ask for the “show producers” and pitch them. Talk to the editor or owner of the website via the internet.

Rule #4 – Make your story interesting and catchy! If you’re a masseur, create an event where marathon runners can receive free massages following the race. Also explain to them how massages can help improve their health. Call the TV station to let them know you are Mr. This event (hook), will be held by Expert Masseur after the marathon for those who have completed the marathon without back pain.

Rule # 5: Make the story promotion able. If the news station is reporting on other stories, we will return with some advice about how to manage your back pain during the marathon. This idea can be shared with the assignment editor. This is their way of thinking. Let them do the thinking and make it easy for them.

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